Top 5 Points of Digital Marketing from Professionals
Hey Either you are a Beginner or a Advance Digital Marketer you should know these top 5 Points to be successful in your digital marketing career
You should be very smart while marketing a product or a business for you. Here are some basic concepts or fundamentals of marketing.
Many people believe that marketing is solely concerned with advertising and selling manufactured goods. But marketing is both science and art. Every business owner should understand, learn, and practice it.
In this article, some important topics are covered, which make you understand the real concept of marketing and give you clarity. The topics are as below.
1. Marketing Fundamentals
2. Traditional marketing vs. digital marketing
3. CATT Sales Funnel
4. Integrated Digital Marketing
5. Mass Trust Personal Branding Blueprint
1. Marketing Fundamentals
Marketing is a very important part of a successful business. Marketing starts before your product is ready. Marketing is based on science, not on creativity. The first step of marketing is research. First, you have to find the customer’s basic needs or problems. After that, you should go and search for the best suitable solution. That solution gives you the idea of your ideal product or service. The product or service should be created in such a manner that it achieves the primary goal of marketing, which is to generate a strong brand image in the minds of customers.
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. The aim of marketing is to make selling superfluous. — Drucker, Peter
Marketing includes targeting the right audience at the right time and giving them the right message. Marketing is not only about selling products to new customers but also keeping existing customers happy by communicating with them so that they can remain a customer for life.
If the product is best suited to customers’ needs, it sells itself.
The best marketing is word of mouth for a great product. That converts your customers into brand ambassadors. There are some basic components of marketing, like advertising, copy writing, and sales.
Communication is a key factor in good marketing. You should have to propagate your message to the customer using proper communication skills. It can be in any language, depending on your target customer.
2. Traditional marketing vs. digital marketing
Traditional marketing is a type of marketing that involves reaching out to customers through offline advertising channels such as television, newspapers, magazines, posters, banners, radio, hoardings, and so on.
Traditional marketing relies on one-way communication rather than two-way communication. Traditional marketing is primarily concerned with reaching a large number of people and competing on the basis of quantity. This implies that the more people who view or read your ad, the more leads you will attract.
The term “digital marketing” refers to marketing that takes place on the internet.
Customers may learn more about items provided by digital marketing. It is now commonly employed by firms that assist businesses in connecting with their target audiences, converting leads into customers, and retaining customers by establishing trust. It’s a two-way communication.
Customers have the ability to learn about products anytime, anywhere and any time while using the internet.
Digital marketing involves digital channels like website content, email campaigns, social media posts, affiliate marketing, content marketing, clickable ads, search engine optimization, search engine marketing, etc.
Customers’ constant use of the internet and mobile devices has made these techniques quite popular nowadays.
According to Statista, there are 4.6 billion active internet users and 3.6 billion active social media users around the globe. With such large numbers, the internet and social media marketing make a lot of sense.
You may be wondering, “Which one should I use?”
Digital media, in my opinion, is the most viable choice.
Go with digital marketing if you want to target a specific set of individuals, wherever they are, at a reasonable cost.
3. CATT Marketing Funnel
In digital marketing, you have to follow a framework, which is the CATT marketing funnel. Your wealth depends on some parameters that play an important role in this framework. These parameters are below.
[n] -Niche
[C]-Content
[A]-Attention
[T]-Trust
[T]-Transaction
These parameters are described in detail below.
[n] Niche: The most essential thing to do is to pick a certain niche and stick with it for a long time. You’ll pick a market that’s hungry for your product. You will be nothing to everyone if you attempt to be everything to everyone. As a result, you must select a certain specialization.
[C] Content: After you’ve decided on a speciality, you’ll need to develop content. It should be excellent in order to have a positive impact on the individuals in your field.
[A] Attention: Then, using SEO, social media, paid advertisements, and referrals, you must draw people’s attention to your material. People’s attention can be snatched by eye-catching and intelligible material.
[T] Trust: Get in contact with your audience on a personal level to establish trust. Deep marketing, tripwires, marketing automation, and retargeting may all help. Participate in their needs and make yourself available to them via your service.
[T] Transaction: The most significant aspect, the transaction, comes into play last. “Natural sales tactics” come in handy while dealing with a transaction.
You have to select a niche so that you target the right person with the right content at the right time to get their attention. Then you have to build trust with your target audience. Then the sales will happen naturally. ~ Digital Deepak
This funnel may be expressed mathematically as
W = n^(CATT)
Where W = wealth,
n = Niche / Specialization
C = Content
A = Attention
T= Trust
T = Transaction
4. Integrated Digital Marketing
There is too much advertising and marketing nowadays. Customer attention is continuously being competed for by brands.
There are dozens of advertisements and bits of material circulating, making it more difficult to achieve a better outcome.
So, to get the finest and most optimised plan up, to produce leads and revenue, you must cut through the marketing noise.
But how are you going to accomplish it?
“Integrated Digital Marketing” is the answer.
“Integrated digital marketing is a strategy of connecting consumers and prospects with your company or brand that brings together all aspects of marketing communications to help the customer along their path from awareness to loyalty and advocacy.”
The integrated digital marketing framework includes:
Content Marketing
Paid Advertising
Email Marketing
SEO
Social Media
Sell and Convert
These are all intertwined, and you can’t accomplish one without the others.
Content marketing is depicted as a machine in the structure above, with the rest of the elements serving as components.
The ultimate conclusion is that content marketing is the only genuine branding tool available online.
The two apparent foundations of content marketing are content and marketing. “Content” refers to original content development or content curation for the benefit of your audience. Getting people to find and engage with your content is what “marketing” entails.
In this framework, it’s time to use the CATT funnel.
Let’s take it one step at a time.
For content marketing, there is content.
Paid advertisements, SEO, and social media may all help to get people’s attention.
Email marketing may help you build trust.
Selling and converting can be used to complete a transaction.
If you’re having trouble understanding this framework, you should read the description below.
In the centre, you have content that operates as a machine.
Run the content’s sponsored advertising now.
Keep in mind that the information should be available for free. So you can add people to your email list quickly. Remember that being persuaded for the sake of attention is more essential than begging for money. People return to your material as a result of your email, and you get your content featured on search engines. The search engine evaluates your material in order to assign it a ranking.
Then, distribute the content on social media so that others may contact you that way. People will share your material on social media if they enjoy it.
People have begun to trust you at this point.
Finally, complete the transaction.
5. Mass Trust Personal Branding Blueprint
Personal branding is crucial since no one will find out that you are the finest until you promote yourself.
Keep in mind that individuals, not brands, want to hear from you.
The Mass Trust blueprint involves
Learn:
Learn new abilities through memorization of concepts, facts, and processes.
The steps are as follows:
1. Do you recognize the concepts?
2. Keep in mind the facts.
3. Put the methods to the test.
Work:
Whatever new skills you acquire, make sure to apply them in the actual world. It increases your understanding.
Blog:
After you’ve studied and experienced with something, write about it since writing helps you understand things better.
Consult:
Consult with people instead of working with them. Instead of directly freelancing or working as an employee, you could instruct others on how to do it. This is a once-in-a-lifetime chance. Your marketing world will be more powerful with this basic marketing notion.
Mentor:
Assist others in gaining a better understanding of the subject. This is a one-on-one chat with a group.
Start-up:
Finally, with your knowledge, you may begin your business. In this area, you may mix and execute all of your previously generated concepts to give them a precise structure.
This is a cyclic procedure in the Mass Trust blueprint.
You should repeat the cycle to improve your personal branding after you’ve completed it.
The Learn-Do-Teach method is also present throughout this plan.
Conclusion
from all the above points we will know that not only a digital marketer should learn digital marketing but also everyone who has a business or planning to set up a new business should learn what is digital marketing and all the above points
Let me know your view on digital marketing in the comments
Thanks & Regards
Shaik.Mahaboob Johny
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